The Marketing Management concentration is a conscious balance between the technical rigors of data analysis, the nuances of creative strategy, and the subtleties of relationship management with clients and consumers.
Through hands-on student projects, graduates gain experience and confidence needed to lead in an ever-changing marketing environment. From market research to marketing strategies, students have an array of opportunities to provide data-driven guidance, critical thinking, and creativity for all kinds of situations and organizations.
As a discipline with broad applications, the Marketing Management concentration offers flexible career paths and work styles. Graduates are in demand for positions in market research and analytics; business development and sales; and marketing communications, advertising, digital and product marketing.
|BUS 396||Consumer Insights||4|
|BUS 418||Listening to the Customer||4|
|BUS 455||Marketing Strategy||4|
|Select from the following:||16|
|Professional Selling Skills|
|Strategic Marketing Measurement|
|Marketing Analytics and Business Intelligence|
|Digital Marketing Metrics and Management|
|Current Topics in Marketing|
|New Product Development and Launch|
|Digital and New Media Marketing|