Marketing Management Concentration

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The Marketing Management concentration is a conscious balance between the technical rigors of data analysis, the nuances of creative strategy, and the subtleties of relationship management with clients and consumers.

Through hands-on student projects, graduates gain experience and confidence needed to lead in an ever-changing marketing environment. From market research to marketing strategies, students have an array of opportunities to provide data-driven guidance, critical thinking, and creativity for all kinds of situations and organizations.

As a discipline with broad applications, the Marketing Management concentration offers flexible career paths and work styles. Graduates are in demand for positions in market research and analytics; business development and sales; and marketing communications, advertising, digital and product marketing.

BUS 396Consumer Insights4
BUS 418Listening to the Customer4
BUS 455Marketing Strategy4
Select from the following:16
Professional Selling Skills
Strategic Marketing Measurement
Marketing Analytics and Business Intelligence
Digital Marketing Metrics and Management
Internship/Cooperative Education
Current Topics in Marketing
New Product Development and Launch
Product Management
Digital and New Media Marketing
Marketing Projects
Total units28