| BUS 396 | Consumer Insights | 4 |
| BUS 418 | Listening to the Customer | 4 |
| BUS 455 | Marketing Strategy | 4 |
| Select from the following: | 16 | |
| Strategic Marketing Measurement | ||
| Marketing Analytics and Business Intelligence | ||
| Digital Marketing Metrics and Management | ||
| Internship/Cooperative Education | ||
| Current Topics in Marketing | ||
| New Product Development and Launch | ||
| Product Management | ||
| Digital and New Media Marketing | ||
| Marketing Projects | ||
| Total units | 28 | |
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