Event Planning and Experience Management Concentration

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RPTA 114Introduction to Hospitality and Travel4
RPTA 317Hospitality, Convention and Meeting Management4
RPTA 320Strategic Event Planning4
RPTA 420Strategic Event Implementation4
Approved Electives 1, 2
Select from the following, with a minimum of 4 units upper-division:8
Legal Responsibilities of Business
Listening to the Customer
Strategic Marketing Measurement
Marketing Analytics and Business Intelligence
Interpersonal Communication
Business and Professional Communication
Media Effects
Fundamentals of Food
Introduction to Human Nutrition
Food and Nutrition: Culture and Customs (USCP)
Elements of Food Safety
The Science of Food for the Consumer
Contemporary Issues in Food Choice and Preparation
Fermented Foods
Foodservice Operations I
Foodservice Operations II
Web and Print Publishing
Public Relations
Contemporary Advertising
Public Relations Writing and Editing
Responding to Emergencies: Comprehensive First Aid, CPR, AED
Facilitation and Teambuilding
Floral Design I
Floral Design II
Resort and Lodging Operations
Sustainable Travel and Tourism Planning
Destination Marketing & Management
Visitor Services in Experience Industry Management
Sport Marketing and the Fan Experience
Directed Field Experience 3
Sport and Event Venue Management
Special Problems for Advanced Undergraduates
Advanced Experience Industry Management Applications
Resource and Grant Development
Leadership Practice
Statistical Inference for Management II
Stagecraft I
Stagecraft II
Global Wine and Viticulture
Branded Wine Marketing
Direct to Consumer Wine Sales
Wine Marketing Research and Market Analysis
Wine Sales and E-Commerce
Total units24