BS Agricultural Communication

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Program Learning Objectives

  1. Demonstrate and apply excellent written, verbal, listening and visual communication skills through class and public presentations.
  2. Demonstrate knowledge of both standard and modern communications practices, including effective writing, layout and design, photography, computer skills, and oral communication through collected portfolio work.
  3. Demonstrate the ability to work in a professional communications setting through experiential-learning (i.e. internships, work experience, student organizations).
  4. Analyze and communicate effectively about major issues in agriculture by developing and sharing educational scientific media and materials.
  5. Understand the importance of effective communication in the agriculture industry by studying agriculture in the media.
  6. Use and evaluate technologies that enhance the communication process through software training and media analytics.
  7. Apply ethical journalism practices in daily work and recognize media and corporate roles and responsibilities in society by studying public relations, government regulation and sustainability.
  8. Demonstrate awareness and sensitivity to cultural demographics of an increasingly global agriculture industry by studying agricultural trade.
  9. Develop a high degree of agricultural literacy, a reservoir of skills and knowledge in agricultural subjects to meet the needs of the agricultural communication profession and the industry through capstone courses and experiences.

Degree Requirements and Curriculum

In addition to the program requirements listed on this page, students must also satisfy requirements outlined in more detail in the Minimum Requirements for Graduation section of this catalog, including:

  • 2.0 GPA
  • 60 units of upper-division courses
  • Graduation Writing Requirement (GWR)
  • U.S. Cultural Pluralism (USCP)

Note: No Major courses may be selected as credit/no credit.

MAJOR COURSES
AGC 102Orientation to Agricultural Communication & Agricultural Science2
AGC 207Software Applications for Agricultural Publications2
AGC 225Digital Communication in Agriculture and Science4
AGC 301New Media Communication Strategies in Agriculture4
AGC 339Internship in Agricultural Communications4
or AG 339 Internship in Agriculture
or AGED 339 Internship in Agricultural Education
AGC 404Foundations of Agricultural Leadership3
AGC 407Agricultural Publications4
AGC 426Presentation Methods in Agricultural Communication4
AGC 425Multimedia Storytelling in Agriculture and Science4
or GRC 377 Web and Print Publishing
or JOUR 390 Visual Communication for the Mass Media
AGC 460Research Methodology in Agricultural Communication and Agricultural Science1
AGC 461Senior Project I1
or AGED 461 Senior Project I
AGC 462Senior Project II1
or AGED 462 Senior Project II
AGC 475Crisis Communication in Food and Agriculture4
BIO 111General Biology (B2 & B3) 14
or BIO 161 Introduction to Cell and Molecular Biology
CHEM 110World of Chemistry (B1 & B3) 14
COMS 316Intercultural Communication (USCP)4
ECON 222Macroeconomics (D2) 14
ENGL 310Corporate Communication4
JOUR 203News Reporting and Writing4
JOUR 205Agricultural Communications4
JOUR 312Public Relations4
MATH 118Precalculus Algebra (B4) 1, 24
STAT 217Introduction to Statistical Concepts and Methods (GE Electives) 14
or STAT 218 Applied Statistics for the Life Sciences
Agricultural Business and Economics
AGB 212Agricultural Economics4
AGB 260Agribusiness Data Literacy4
AGB 301Food and Fiber Marketing4
AGB 312Agricultural Policy4
Agricultural Systems Technology
BRAE 121Agricultural Mechanics2-3
or BRAE 141 Agricultural Machinery Safety
Animal Science
ASCI 112Principles of Animal Science4
Select from the following: 4
Introduction to Beef Production
Systems of Swine Production
Systems of Small Ruminant Management
Equine Science
Introduction to Poultry Management
General Dairy Husbandry
Environment and Natural Resources
BRAE 340Irrigation Water Management (Upper-Division B) 14
NR/ES 308Fire and Society (Upper-Division D) 14
or NR 323 Human Dimensions in Natural Resources Management
SS 120Introductory Soil Science4
or SS 130 Soils in Environmental and Agricultural Systems
Food Science
FSN 230Elements of Food Processing4
FSN 275Elements of Food Safety4
Plant Science
AEPS 120Principles of Horticulture and Crop Science4
Agricultural Issues
Select from the following:4
Plants, Food, and Biotechnology
Issues Affecting California Agriculture
Current Trends and Issues in Agricultural Communication
GENERAL EDUCATION (GE)
(See GE program requirements below.) 44
FREE ELECTIVES
Free Electives3-4
Total units180

General Education (GE) Requirements

  • 72 units required, 28 of which are specified in Major and/or Support.
  • If any of the remaining 44 units is used to satisfy a Major or Support requirement, additional units of Free Electives may be needed to complete the total units required for the degree.
  • See the complete GE course listing.
  • A grade of C- or better is required in one course in each of the following GE Areas: A1 (Oral Communication), A2 (Written Communication), A3 (Critical Thinking), and B4 (Mathematics/Quantitative Reasoning). 
Area AEnglish Language Communication and Critical Thinking
A1Oral Communication4
A2Written Communication4
A3Critical Thinking4
Area BScientific Inquiry and Quantitative Reasoning
B1Physical Science (4 units in Major) 10
B2Life Science (4 units in Major) 10
B3One lab taken with either a B1 or B2 course
B4Mathematics/Quantitative Reasoning (4 units in Major) 10
Upper-Division B (4 units in Major) 10
Area CArts and Humanities
Lower-division courses in Area C must come from three different subject prefixes.
C1Arts: Arts, Cinema, Dance, Music, Theater4
C2Humanities: Literature, Philosophy, Languages other than English4
Lower-Division C Elective - Select a course from either C1 or C24
Upper-Division C4
Area DSocial Sciences - Select courses in Area D from at least two different prefixes
D1American Institutions (Title 5, Section 40404 Requirement)4
D2Lower-Division D (4 units in Major) 10
Upper-Division D (4 units in Major) 10
Area ELifelong Learning and Self-Development
Lower-Division E4
Area F Ethnic Studies
Lower-Division F4
GE Electives in Areas B, C, and D
Select courses from two different areas; may be lower-division or upper-division courses.
GE Electives (4 units in Major plus 4 units in GE) 14
Total units44