Event Planning and Experience Management Concentration

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RPTA 114Introduction to Hospitality and Travel4
RPTA 317Hospitality, Convention and Meeting Management4
RPTA 320Strategic Event Planning4
RPTA 420Festival and Event Management4
Approved electives 1, 2
Select from the following, with a minimum of 4 units upper division:8
Floral Design I
Floral Design II
Legal Responsibilities of Business
Listening to the Customer
Strategic Marketing Measurement
Marketing Analytics and Business Intelligence
Interpersonal Communication
Business and Professional Communication
Media Effects
Fundamentals of Food
Food and Nutrition: Customs and Culture (D4) (USCP)
Elements of Food Safety
Food Technology for the Consumer (F)
Contemporary Issues in Food Choice and Preparation
Fermented Foods
Institutional Foodservice I
Institutional Foodservice II
Web and Print Publishing (F)
Public Relations
Contemporary Advertising
Public Relations Writing and Editing
First Aid/CPR/AED
Facilitation and Teambuilding
Resort and Lodging Operations
Sustainable Travel and Tourism Planning
Destination Management
Visitor Services in Experience Industry Management
Sport Promotions and the Fan Experience
Directed Field Experience
Sport and Event Venue Management
Special Problems for Advanced Undergraduates
Tourism and Outdoor Applications Seminar
Resource and Grant Development
Leadership Practice
Statistical Inference for Management II
Stagecraft I
Stagecraft II
Global Wine and Viticulture
Branded Wine Marketing
Direct to Consumer Wine Sales
Wine Sales and E-Commerce
Wine Marketing Research and Market Analysis
Total units24

Consultation with advisor is recommended prior to selecting approved electives; bear in mind your selections may impact pursuit of post-baccalaureate studies and/or goals.


If any of these courses are taken to meet a support elective area requirement, they cannot be double-counted as a concentration advisor approved elective.