Program Learning Objectives
At the completion of this degree program, EIM students will be able to:
- Think critically and creatively.
- Communicate effectively.
- Demonstrate their expertise in the Experience Industry and its associated industries in relation to the larger world of arts, sciences, and technology.
- Work productively as individuals and in groups.
- Use their knowledge and skills to make a positive contribution to society.
- Make reasoned decisions based on an understanding of ethics, a respect for diversity, and an awareness related to sustainability.
- Engage in lifelong learning.
- Demonstrate the following entry-level knowledge in the Experience Industry Management field: a) the nature and scope of the experience industry; b) techniques and processes used by professionals and workers in the experience industry; and c) the foundations of the profession in history, science, and philosophy (COAPRT Standard 7.01).
- Demonstrate the ability to design, implement, and evaluate services that facilitate targeted human experiences and that embrace personal and cultural dimensions of diversity (COAPRT Standard 7.02).
- Demonstrate entry-level knowledge about operations and strategic management/administration in the experience industry (COAPRT Standard 7.03).
- Demonstrate, through a comprehensive internship of not less than 400 clock hours and no fewer than 10 weeks, the potential to succeed as professionals at supervisory or higher levels in the experience industry (COAPRT Standard 7.04).
Degree Requirements and Curriculum
In addition to the program requirements listed on this page, students must also satisfy requirements outlined in more detail in the Minimum Requirements for Graduation section of this catalog, including:
- 60 units of upper division courses
- 2.0 GPA
- Graduation Writing Requirement (GWR)
- U.S. Cultural Pluralism (USCP)
Note: No major, support or concentration courses may be selected as credit/no credit.
|RPTA 101||Introduction to the Experience Industry||4|
|RPTA 110||Orientation and College Success in Experience Industry Management||1|
|RPTA 210||Experience Design||4|
|RPTA 221||Professionalism and Customer Experiences||4|
|RPTA 255||Leadership and Diverse Groups (E) 1||4|
|RPTA 342||Risk Management for the Experience Industry||4|
|RPTA 360||Assessment and Evaluation of Experience Industry Management||4|
|RPTA 370||Experiential Marketing Strategies for Experience Industry Management||4|
|RPTA 405||Principles of Experience Industry Management||4|
|RPTA 416||Interpreting Experience Industry Data Analytics||4|
|RPTA 424||Financial Management in the Experience Industry||4|
|RPTA 460||Senior Project in Experience Industry Management||4|
|RPTA 463||Pre-Internship Seminar||1|
|Concentration or individualized course of study courses (see below) 2||24|
|BUS 212||Financial Accounting for Nonbusiness Majors 3||4|
|or AGB 214||Agribusiness Financial Accounting|
|BUS 215||Managerial Accounting||4|
|or AGB 323||Decision Making with Agribusiness Accounting Information|
|BUS 346||Principles of Marketing||4|
|ECON 201||Survey of Economics (D2) 1||4|
|or ECON 222||Macroeconomics|
|ENGL 310||Corporate Communication||4|
|MATH 118||Precalculus Algebra (B1) 1, 4||4|
|or MATH 119||Precalculus Trigonometry|
|or MATH 221||Calculus for Business and Economics|
|STAT 217||Introduction to Statistical Concepts and Methods (B1) 1||4|
|or STAT 251||Statistical Inference for Management I|
|Select from the following: 2, 5||8|
|Leadership & Management|
|Legal Responsibilities of Business|
|Introduction to Entrepreneurship|
|Human Resources Management|
|Business and Professional Communication|
|Foundation of Officership II|
|Foundations of Leadership I|
|Foundations of Leadership II|
|Foundations of Leadership III|
|Facilitation and Teambuilding|
|Leadership in Outdoor Experiences|
|Marketing, Technology, & Analytics|
|Agribusiness Data Literacy|
|Agribusiness Data Analysis|
|New Media Communication Strategies in Agriculture|
|Leadership and Organizations|
|Listening to the Customer|
|Strategic Marketing Measurement|
|Marketing Analytics and Business Intelligence|
|Statistical Inference for Management II (B1)|
|Appropriate Technology for the World's People: Development|
|Branded Wine Marketing|
|Wine Marketing Research and Market Analysis|
|Wine Sales and E-Commerce|
|Sustainability & the Global Society|
|The Global Environment|
|Holistic Management (B7)|
|Introduction to Cultural Resources Management|
|Energy for a Sustainable Society (B7)|
|International and Cross Cultural Management|
|Sustainability and the Built Environment (B7)|
|Climate and Humanity|
|Human Impact on the Earth|
|Human Dimensions in Natural Resources Management (D5)|
|Environmental Leadership and Community Engagement (D5)|
|Environmental Ethics (C4)|
|World Food Systems|
|Energy, Society and the Environment (B7)|
|Environmental Psychology (D5)|
|Introduction to Parks and Outdoor Recreation|
|Environmental and Wilderness Education|
|Sustainability in the Experience Industry|
|Tourism and Protected Area Management|
|GENERAL EDUCATION (GE)|
|(See GE program requirements below.)||56|
Required in Major/Support; also satisfies GE.
Some GE requirements may be met by course selections within the support electives and/or concentration; in that case, additional free electives may be required to reach a total of 180 units.
Courses taken in the Support Elective area cannot double count in Concentration.
Concentrations (Select one)
- Event Planning and Experience Management
- Sport & Recreation Management
- Tourism, Hospitality and Destination Management
Individualized Course of Study
A minimum of 24 units of coursework, of which a minimum of 12 units must be RPTA prefix, and a minimum of 4 units must be Upper Division. Courses are selected by the student in consultation with the student's academic advisor, and the ICS must be approved by the academic advisor. If choosing a minor, the minor agreement form must be completed and submitted, and the required 12 units of RPTA prefix coursework may be waived.
General Education (GE) Requirements
- 72 units required, 16 of which are specified in Major and/or Support.
- See the complete GE course listing.
- Minimum of 12 units required at the 300 level.
|A3||Reasoning, Argumentation and Writing||4|
|Area B||Math, Science, and Quantitative Reasoning|
|B1||Mathematics/Statistics (8 units in Support) 1||0|
|B4||One lab taken with either a B2 or B3 course|
|B7||Upper-division elective 2||4|
|Area C||Arts and Humanities|
|C4||Upper-division elective 2||4|
|Area C elective||(Choose one course from C1-C5)||4|
|Area D||Society and the Individual|
|D1||The American Experience (Title 5, Section 40404 requirement)||4|
|D2||Political Economy (4 units in Support) 1||0|
|D3||Comparative Social Institutions||4|
|D5||Upper-division elective 2||4|
|Area E||Lifelong Learning and Self-Development|
|E||Lower-division elective (4 units in Major) 1||0|
Required in Major/Support; also satisfies GE
Requirement may be fulfilled if a student takes a GE course to fulfill an elective requirement. If so, the student will need additional units of free electives to complete the total units required for the degree.