BS Recreation, Parks, and Tourism Administration

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Program Learning Objectives

At the completion of this degree program, EIM students will be able to:

  1. Think critically and creatively.
  2. Communicate effectively.
  3. Demonstrate their expertise in the Experience Industry and its associated industries in relation to the larger world of arts, sciences, and technology.
  4. Work productively as individuals and in groups.
  5. Use their knowledge and skills to make a positive contribution to society.
  6. Make reasoned decisions based on an understanding of ethics, a respect for diversity, and an awareness related to sustainability.
  7. Engage in lifelong learning.
  8. Demonstrate the following entry-level knowledge in the Experience Industry Management field: a) the nature and scope of the experience industry; b) techniques and processes used by professionals and workers in the experience industry; and c) the foundations of the profession in history, science, and philosophy (COAPRT Standard 7.01).
  9. Demonstrate the ability to design, implement, and evaluate services that facilitate targeted human experiences and that embrace personal and cultural dimensions of diversity (COAPRT Standard 7.02).
  10. Demonstrate entry-level knowledge about operations and strategic management/administration in the experience industry (COAPRT Standard 7.03).
  11. Demonstrate, through a comprehensive internship of not less than 400 clock hours and no fewer than 10 weeks, the potential to succeed as professionals at supervisory or higher levels in the experience industry (COAPRT Standard 7.04).

Degree Requirements and Curriculum

In addition to the program requirements listed on this page, students must also satisfy requirements outlined in more detail in the Minimum Requirements for Graduation section of this catalog, including:

  • 60 units of upper division courses
  • 2.0 GPA
  • Graduation Writing Requirement (GWR)
  • U.S. Cultural Pluralism (USCP)

Note: No major, support or concentration courses may be selected as credit/no credit.

RPTA 101Introduction to the Experience Industry4
RPTA 110Orientation and College Success in Experience Industry Management1
RPTA 210Experience Design4
RPTA 221Professionalism and Customer Experiences4
RPTA 255Leadership and Diverse Groups (E) 14
RPTA 342Risk Management for the Experience Industry4
RPTA 360Assessment and Evaluation of Experience Industry Management4
RPTA 370Experiential Marketing Strategies for Experience Industry Management4
RPTA 405Principles of Experience Industry Management4
RPTA 416Interpreting Experience Industry Data Analytics4
RPTA 424Financial Management in the Experience Industry4
RPTA 460Senior Project in Experience Industry Management4
RPTA 463Pre-Internship Seminar1
RPTA 465Internship12
Concentration or individualized course of study courses (see below) 224
BUS 212Financial Accounting for Nonbusiness Majors 34
or AGB 214 Agribusiness Financial Accounting
BUS 215Managerial Accounting4
or AGB 323 Decision Making with Agribusiness Accounting Information
BUS 346Principles of Marketing4
ECON 201Survey of Economics (D2) 14
or ECON 222 Macroeconomics
ENGL 310Corporate Communication4
MATH 118Precalculus Algebra (B1) 1, 44
or MATH 119 Precalculus Trigonometry
or MATH 221 Calculus for Business and Economics
STAT 217Introduction to Statistical Concepts and Methods (B1) 14
or STAT 251 Statistical Inference for Management I
Support Electives
Select from the following: 2, 58
Leadership & Management
Agricultural Leadership
Legal Responsibilities of Business
Introduction to Entrepreneurship
Human Resources Management
Organizational Behavior
Interpersonal Communication
Organizational Communication
Business and Professional Communication
Foundation of Officership II
Basic Leadership
Foundations of Leadership I
Foundations of Leadership II
Foundations of Leadership III
Facilitation and Teambuilding
Leadership in Outdoor Experiences
Marketing, Technology, & Analytics
Agribusiness Data Literacy
Agribusiness Data Analysis
New Media Communication Strategies in Agriculture
Leadership and Organizations
Consumer Insights
Listening to the Customer
Strategic Marketing Measurement
Marketing Analytics and Business Intelligence
International Marketing
Public Relations
Statistical Inference for Management II (B1)
Appropriate Technology for the World's People: Development
Branded Wine Marketing
Wine Marketing Research and Market Analysis
Wine Sales and E-Commerce
Sustainability & the Global Society
The Global Environment
Holistic Management (B7)
Introduction to Cultural Resources Management
Energy for a Sustainable Society (B7)
International and Cross Cultural Management
Sustainability and the Built Environment (B7)
Sustainable Environments
Climate and Humanity
Human Impact on the Earth
Human Dimensions in Natural Resources Management (D5)
Environmental Leadership and Community Engagement (D5)
Environmental Law
Environmental Ethics (C4)
World Food Systems
Energy, Society and the Environment (B7)
Environmental Psychology (D5)
Introduction to Parks and Outdoor Recreation
Environmental and Wilderness Education
Sustainability in the Experience Industry
Tourism and Protected Area Management
(See GE program requirements below.) 56
Free Electives6
Total units180

Concentrations (Select one)

Individualized Course of Study

A minimum of 24 units of coursework, of which a minimum of 12 units must be RPTA prefix, and a minimum of 4 units must be Upper Division. Courses are selected by the student in consultation with the student's academic advisor, and the ICS must be approved by the academic advisor. If choosing a minor, the minor agreement form must be completed and submitted, and the required 12 units of RPTA prefix coursework may be waived.

General Education (GE) Requirements

  • 72 units required, 16 of which are specified in Major and/or Support.
  • See the complete GE course listing.
  • Minimum of 12 units required at the 300 level.
Area ACommunication
A1Expository Writing4
A2Oral Communication4
A3Reasoning, Argumentation and Writing4
Area BMath, Science, and Quantitative Reasoning
B1Mathematics/Statistics (8 units in Support) 10
B2Life Science4
B3Physical Science4
B4One lab taken with either a B2 or B3 course
B7Upper-division elective 24
Area CArts and Humanities
C3Fine/Performing Arts4
C4Upper-division elective 24
Area C elective(Choose one course from C1-C5)4
Area DSociety and the Individual
D1The American Experience (Title 5, Section 40404 requirement)4
D2Political Economy (4 units in Support) 10
D3Comparative Social Institutions4
D5Upper-division elective 24
Area ELifelong Learning and Self-Development
ELower-division elective (4 units in Major) 10
Total units56