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BUS 346. Principles of Marketing. 4 units

Term Typically Offered: F,W,SP,SU

Prerequisite: ECON 222 with a grade of C- or better for Business Administration and Economics majors; or ECON 201 with a grade of C- or better for Industrial Technology majors; or ECON 201 or ECON 222 with a grade of C- or better for all other majors; or consent of instructor.

Development of an understanding of the marketing process: identifying target markets; developing and launching products or services; and managing pricing, promotion, and distribution strategies. 2 lectures, 2 discussions.

Updates to the Catalog

http://catalog.calpoly.edu/updatestocatalog/

...from " BUS 342 , BUS 346 , or BUS 387 " to " BUS 342 , BUS 346 , and BUS...