BS Graphic Communication

Catalog Home

Program Learning Objectives

1. Critically and creatively design, produce and critique GrC solutions based on theoretical foundations, modern practice and critical understanding of market and societal trends.

  • Create and/or integrate graphic and functional design to enhance adoption or user experience for GrC products and services via effective usage of imagery, type, function and appropriate design principles.
  • Develop creative business or production strategies that effectively address existing or emerging GrC markets.

2. Effectively communicate GrC concepts in oral, written and visual form in both group and individual settings.

  • Effectively articulate and defend professional writing, and visual and oral presentations in various stages and forms, including content development, market research, experimental research, team facilitation, leadership development, visual representation and technology analysis.

3. Develop, evaluate and justify appropriate production/development strategies in GrC.

  • Identify, evaluate and implement various "output" strategies for graphic media and industrial products.
  • Develop technical and process expertise, including specification and content development strategies, for graphic and manufacturing processes.
  • Design and produce aesthetically pleasing graphic media that combine brand and market awareness with best practices in visual communication, demonstrating skill development in creative software usage.
  • Contrast professional hardware and software workflow technologies against required specifications and tolerances to determine appropriateness for requirements.

4. Evaluate fundamental business practices for graphic communication.

  • Evaluate fundamental business, finance and management principles related to starting and developing a GrC business.

5. Demonstrate reasoned responses to current environmental and societal challenges.

  • Make reasoned positive contributions to current societal and corporate challenges in GrC, specifically related to diversity in the workforce and sustainable practices in GrC.

6. Locate, analyze, and synthesize market trends and continuous learning opportunities in GrC.

  • Analyze applications, trends, and market drivers in GrC.

Degree Requirements and Curriculum

In addition to the program requirements listed on this page, students must also satisfy requirements outlined in more detail in the Minimum Requirements for Graduation section of this catalog, including:

  • 60 units of upper division courses
  • 2.0 GPA
  • Graduation Writing Requirement (GWR)
  • U.S. Cultural Pluralism (USCP)

Note: No major, support or concentration courses may be selected as credit/no credit.

GRC 101Introduction to Graphic Communication3
GRC 102Orientation to Graphic Communication2
GRC 201Digital Publishing Systems3
GRC 203Digital File Preparation and Workflow4
GRC 204Introduction to Contemporary Print Management and Manufacturing4
GRC 211Materials for Graphic Communication Applications4
GRC 224Binding and Finishing Processes1
GRC 301Digital Photography and Color Management4
GRC 316Flexographic Printing Technology3
GRC 318Digital Typography for Print and Web4
GRC 320Managing Quality in Graphic Communication4
GRC 328Offset Printing Technology4
GRC 329Printed Electronics and Product Development3
GRC 337Consumer Packaging4
GRC 338Web Development and Content Management4
GRC 361Marketing and Sales Management for Print and Digital Media4
GRC 372Applied Graphic Communication Practices2
GRC 402Digital Printing and Emerging Technologies in Graphic Communication3
GRC 404Data Management, Estimating and Visualization in Graphic Communication4
GRC 411Strategic Trends and Profitability Issues in Print and Digital Media4
GRC 422Human Resource Management Issues for Print and Digital Media4
Senior Project
Select from the following:3
Senior Project - Independent Study
Senior Project
Senior Project - Applied Practices
Concentration Courses29
CHEM 110World of Chemistry (B3&B4) 14
MATH 118Precalculus Algebra (B1) 1,24
PHYS 104Introductory Physics (B elective)4
or PHYS 121 College Physics I
STAT 217Introduction to Statistical Concepts and Methods (B1) 14
(See GE program requirements below.)56
Free Electives4
Total units180


Individualized Course of Study

This concentration consists of 29 units; a minimum of 18 units must be upper division and a minimum of 8 units must be Graphic Communication. The student selects the courses in consultation with the concentration coordinator and department head, and provide written justification for the courses and the way they constitute a cohesive, integrated program of study. The list of courses serves as a contract between the student and the Graphic Communication Department.

General Education (GE) Requirements

  • 72 units required, 16 of which are specified in Major and/or Support.
  • See the complete GE course listing.
  • Minimum of 12 units required at the 300 level.
Area ACommunication
A1Expository Writing4
A2Oral Communication4
A3Reasoning, Argumentation and Writing4
Area BMath, Science, and Quantitative Reasoning
B1Mathematics/Statistics (8 units in Support) 10
B2Life Science4
B3Physical Science (4 units in Support) 10
B4One lab taken with either a B2 or B3 course
B5Area B elective (select one course from B1-B5) (4 units in Support) 10
B7Upper-division elective 24
Area CArts and Humanities
C3Fine/Performing Arts4
C4Upper-division elective4
Area D Society and the Individual
D1The American Experience (Title 5, Section 40404 requirement)4
D2Political Economy4
D3Comparative Social Institutions4
D5Upper-division elective4
Area ELifelong Learning and Self-Development
ELower-division elective4
Total units56