BS Graphic Communication

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Program Learning Objectives

  1. Knowledge of the graphic communication industry
  2. Ability to think creatively and visually
  3. Understanding digital creation, manipulation, and management
  4. Understanding of printing and packaging technologies
  5. Understanding business management and quality control practices
  6. Critical thinking, effective writing, and clear verbal communication
  7. Accepting change as a rule
  8. Analytical thinking and understanding systems
  9. Understanding the relationship between people and technology
  10. Understanding contingency management
  11. Developing cognitive skills as opposed to physical craft skills
  12. Organizational communication skills
  13. Marketing, sales, and customer service skills
  14. Skills in practicing professional ethics
  15. Understanding laws and policies concerning intellectual property
  16. Overall communication skills
  17. The ability to minimize waste
  18. The ability to improve and maintain quality
  19. The ability to control electronic devices
  20. Knowledge of computer management and workflow systems
  21. Knowing how to repurpose multimedia
  22. The ability to improve job handling practices and productivity

Degree Requirements and Curriculum

In addition to the program requirements listed on this page, students must also satisfy requirements outlined in more detail in the Minimum Requirements for Graduation section of this catalog, including:

  • 60 units of upper division courses
  • 2.0 GPA
  • Graduation Writing Requirement (GWR)
  • U.S. Cultural Pluralism (USCP)

Note: No major, support or concentration courses may be selected as credit/no credit.

GRC 101Introduction to Graphic Communication3
GRC 201Digital Publishing Systems3
GRC 202Digital Photography3
GRC 203Digital File Preparation and Workflow3
GRC 204Introduction to Contemporary Print Management and Manufacturing4
GRC 211Substrates, Inks and Toners4
GRC 218Digital Typography4
GRC 316Flexographic Printing Technology3
GRC 320Managing Quality in Graphic Communication4
GRC 324Binding, Finishing and Distribution Processes3
GRC 328Sheetfed Printing Technology4
GRC 329Web Offset and Gravure Printing Technologies3
GRC 338Web Development and Content Management4
GRC 361Marketing and Sales Management for Print and Digital Media4
GRC 402Digital Printing and Emerging Technologies in Graphic Communication3
GRC 403Estimating for Print and Digital Media4
GRC 411Strategic Trends and Profitability Issues in Print and Digital Media4
GRC 422Human Resource Management Issues for Print and Digital Media4
GRC 460Research Methods in Graphic Communication2
GRC 461Senior Project3
Select from the following:4
Applied Graphic Communication Practices
Applied Graphic Communication Management Practices
Cooperative Education Experience
Concentration Courses29-30
PSC 101Matter and Energy (Area B) 14
or PHYS 104 Introductory Physics
or PHYS 121 College Physics I
CHEM 110World of Chemistry (B3&B4) 14-5
or CHEM 111 Survey of Chemistry
MATH 118Precalculus Algebra (B1) 1,24
STAT 217Introduction to Statistical Concepts and Methods (B1) 14
(See GE program requirements below.)56
Free Electives4-6
Total units180

Required in Support; also satisfies GE


MATH 116 and MATH 117 substitute


Individualized Course of Study

This concentration consists of 29 units; a minimum of 18 units must be upper division and a minimum of 8 units must be Graphic Communication. The student selects the courses in consultation with the concentration coordinator and department head, and provide written justification for the courses and the way they constitute a cohesive, integrated program of study. The list of courses serves as a contract between the student and the Graphic Communication Department.

General Education (GE) Requirements

  • 72 units required, 16 of which are specified in Major and/or Support.
  • See the complete GE course listing.
  • Minimum of 12 units required at the 300 level.
Area ACommunication
A1Expository Writing4
A2Oral Communication4
A3Reasoning, Argumentation and Writing4
Area BScience and Mathematics
B1Mathematics/Statistics (8 units in Support) 10
B2Life Science4
B3Physical Science (4 units in Support)0
B4One lab taken with either a B2 or B3 course
B5Area B elective (select one course from B1-B5) (4 units in Support) 10
Area CArts and Humanities
C3Fine/Performing Arts4
C4Upper-division elective4
Area D/E Society and the Individual
D1The American Experience (Title 5, Section 40404 requirement)4
D2Political Economy4
D3Comparative Social Institutions4
D4Self Development (CSU Area E)4
D5Upper-division elective4
Area FTechnology
FUpper-division elective (no GRC course)4
Total units56

Required in Support; also satisfies GE