BS Agricultural Communication

Catalog Home

Program Learning Objectives

  1. Demonstrate and apply excellent written, verbal, listening and visual communication skills through class and public presentations.
  2. Demonstrate knowledge of both standard and modern communications practices, including effective writing, layout and design, photography, computer skills, and oral communication through collected portfolio work.
  3. Demonstrate the ability to work in a professional communications setting through experiential-learning (i.e. internships, work experience, student organizations).
  4. Analyze and communicate effectively about major issues in agriculture by developing and sharing educational scientific media and materials.
  5. Understand the importance of effective communication in the agriculture industry by studying agriculture in the media.
  6. Use and evaluate technologies that enhance the communication process through software training and media analytics.
  7. Apply ethical journalism practices in daily work and recognize media and corporate roles and responsibilities in society by studying public relations, government regulation and sustainability.
  8. Demonstrate awareness and sensitivity to cultural demographics of an increasingly global agriculture industry by studying agricultural trade.
  9. Develop a high degree of agricultural literacy, a reservoir of skills and knowledge in agricultural subjects to meet the needs of the agricultural communication profession and the industry through capstone courses and experiences.

Degree Requirements and Curriculum

In addition to the program requirements listed on this page, students must also satisfy requirements outlined in more detail in the Minimum Requirements for Graduation section of this catalog, including:

  • 2.0 GPA
  • 60 units of upper division courses
  • Graduation Writing Requirement (GWR)
  • U.S. Cultural Pluralism (USCP)

Note: No major courses may be selected as credit/no credit.

AGC 102Orientation to Agricultural Communication2
or AGED 102 Introduction to Agricultural Education
AGC 207Software Applications for Agricultural Publications2
AGC 301New Media Communication Strategies in Agriculture4
AGC 339Internship in Agricultural Communications4
or AG 339 Internship in Agriculture
or AGED 339 Internship in Agricultural Education
AGC 407Agricultural Publications4
AGC 426Presentation Methods in Agricultural Communication4
AGED 404Agricultural Leadership3
AGED 460Research Methodology in Agricultural Education and Communication1
AGC 461Senior Project I1
or AGED 461 Senior Project I
AGC 462Senior Project II1
or AGED 462 Senior Project II
BIO 111General Biology (B2 & B4) 14
or BIO 161 Introduction to Cell and Molecular Biology
CHEM 110World of Chemistry (B3 & B4) 14
COMS 301Business and Professional Communication4
COMS 316Intercultural Communication (USCP)4
ECON 222Macroeconomics (D2) 14
ENGL 310Corporate Communication4
GRC 377Web and Print Publishing4
or JOUR 390 Visual Communication for the Mass Media
JOUR 203News Reporting and Writing4
JOUR 205Agricultural Communications4
JOUR 312Public Relations4
MATH 118Precalculus Algebra (B1) 1, 24
STAT 217Introduction to Statistical Concepts and Methods (B1) 14
or STAT 218 Applied Statistics for the Life Sciences
Agricultural Business and Economics
AGB 212Agricultural Economics4
AGB 260Agribusiness Data Literacy4
AGB 301Food and Fiber Marketing4
AGB 312Agricultural Policy4
Agricultural Systems Technology
BRAE 121Agricultural Mechanics2-3
or BRAE 141 Agricultural Machinery Safety
Animal Science
ASCI 112Principles of Animal Science4
Select from the following: 4
Introduction to Beef Production
Systems of Swine Production
Systems of Small Ruminant Management
Equine Science
Introduction to Poultry Management
General Dairy Husbandry
Environment and Natural Resources
AG/ASCI 360Holistic Management (B7) 14
BRAE 340Irrigation Water Management4
NR/ES 308Fire and Society (D5) 14
or NR 323 Human Dimensions in Natural Resources Management
SS 120Introductory Soil Science4
or SS 130 Soils in Environmental and Agricultural Systems
Food Science
FSN 230Elements of Food Processing4
FSN 275Elements of Food Safety4
Plant Science
AEPS 120Principles of Horticulture and Crop Science4
Agricultural Issues
Select from the following:4
Plants, Food, and Biotechnology
Issues Affecting California Agriculture
Current Trends and Issues in Agricultural Communication
(See GE program requirements below.) 44
Free Electives3-4
Total units180

General Education (GE) Requirements

  • 72 units required, 28 of which are specified in Major and/or Support.
  • See the complete GE course listing.
  • Minimum of 12 units required at the 300 level.
Area ACommunication
A1Expository Writing4
A2Oral Communication4
A3Reasoning, Argumentation and Writing4
Area BMath, Science, and Quantitative Reasoning
B1Mathematics/Statistics (8 units in Major) 10
B2Life Science (4 units in Major) 10
B3Physical Science (4 units in Major) 10
B4One lab taken with either a B2 or B3 course
B7Upper-division elective (4 units in Major) 10
Area CArts and Humanities
C3Fine/Performing Arts4
C4Upper-division elective4
Area C elective(Choose one course from C1-C5)4
Area DSociety and the Individual
D1The American Experience (Title 5, Section 40404 requirement)4
D2Political Economy (4 units in Major) 10
D3Comparative Social Institutions4
D5Upper-division elective (4 units in Major) 10
Area ELifelong Learning and Self-Development
ELower-division elective4
Total units44