Program Learning Objectives
- Demonstrate and apply excellent written, verbal, listening and visual communication skills through class and public presentations.
- Demonstrate knowledge of both standard and modern communications practices, including effective writing, layout and design, photography, computer skills, and oral communication through collected portfolio work.
- Demonstrate the ability to work in a professional communications setting through experiential-learning (i.e. internships, work experience, student organizations).
- Analyze and communicate effectively about major issues in agriculture by developing and sharing educational scientific media and materials.
- Understand the importance of effective communication in the agriculture industry by studying agriculture in the media.
- Use and evaluate technologies that enhance the communication process through software training and media analytics.
- Apply ethical journalism practices in daily work and recognize media and corporate roles and responsibilities in society by studying public relations, government regulation and sustainability.
- Demonstrate awareness and sensitivity to cultural demographics of an increasingly global agriculture industry by studying agricultural trade.
- Develop a high degree of agricultural literacy, a reservoir of skills and knowledge in agricultural subjects to meet the needs of the agricultural communication profession and the industry through capstone courses and experiences.
Degree Requirements and Curriculum
In addition to the program requirements listed on this page, students must also satisfy requirements outlined in more detail in the Minimum Requirements for Graduation section of this catalog, including:
- 2.0 GPA
- 60 units of upper division courses
- Graduation Writing Requirement (GWR)
- U.S. Cultural Pluralism (USCP)
Note: No major courses may be selected as credit/no credit.
|AGC 102||Orientation to Agricultural Communication||2|
|or AGED 102||Introduction to Agricultural Education|
|AGC 207||Software Applications for Agricultural Publications||2|
|AGC 301||New Media Communication Strategies in Agriculture||4|
|AGC 339||Internship in Agricultural Communications||4|
|or AG 339||Internship in Agriculture|
|or AGED 339||Internship in Agricultural Education|
|AGC 407||Agricultural Publications||4|
|AGC 426||Presentation Methods in Agricultural Communication||4|
|AGED 404||Agricultural Leadership||3|
|AGED 460||Research Methodology in Agricultural Education and Communication||1|
|AGC 461||Senior Project I||1|
|or AGED 461||Senior Project I|
|AGC 462||Senior Project II||1|
|or AGED 462||Senior Project II|
|BIO 111||General Biology (B2 & B4) 1||4|
|or BIO 161||Introduction to Cell and Molecular Biology|
|CHEM 110||World of Chemistry (B3 & B4) 1||4|
|COMS 301||Business and Professional Communication||4|
|COMS 316||Intercultural Communication (USCP)||4|
|ECON 222||Macroeconomics (D2) 1||4|
|ENGL 310||Corporate Communication||4|
|GRC 377||Web and Print Publishing||4|
|or JOUR 390||Visual Communication for the Mass Media|
|JOUR 203||News Reporting and Writing||4|
|JOUR 205||Agricultural Communications||4|
|JOUR 312||Public Relations||4|
|MATH 118||Precalculus Algebra (B1) 1, 2||4|
|STAT 217||Introduction to Statistical Concepts and Methods (B1) 1||4|
|or STAT 218||Applied Statistics for the Life Sciences|
|Agricultural Business and Economics|
|AGB 212||Agricultural Economics||4|
|AGB 260||Agribusiness Data Literacy||4|
|AGB 301||Food and Fiber Marketing||4|
|AGB 312||Agricultural Policy||4|
|Agricultural Systems Technology|
|BRAE 121||Agricultural Mechanics||2-3|
|or BRAE 141||Agricultural Machinery Safety|
|ASCI 112||Principles of Animal Science||4|
|Select from the following:||4|
|Introduction to Beef Production|
|Systems of Swine Production|
|Systems of Small Ruminant Management|
|Introduction to Poultry Management|
|General Dairy Husbandry|
|Environment and Natural Resources|
|AG/ASCI 360||Holistic Management (B7) 1||4|
|BRAE 340||Irrigation Water Management||4|
|NR/ES 308||Fire and Society (D5) 1||4|
|or NR 323||Human Dimensions in Natural Resources Management|
|SS 120||Introductory Soil Science||4|
|or SS 130||Soils in Environmental and Agricultural Systems|
|FSN 230||Elements of Food Processing||4|
|FSN 275||Elements of Food Safety||4|
|AEPS 120||Principles of Horticulture and Crop Science||4|
|Select from the following:||4|
|Plants, Food, and Biotechnology|
|Issues Affecting California Agriculture|
|Current Trends and Issues in Agricultural Communication|
|GENERAL EDUCATION (GE)|
|(See GE program requirements below.)||44|
Required in Major; also satisfies GE.
General Education (GE) Requirements
- 72 units required, 28 of which are specified in Major and/or Support.
- See the complete GE course listing.
- Minimum of 12 units required at the 300 level.
|A3||Reasoning, Argumentation and Writing||4|
|Area B||Math, Science, and Quantitative Reasoning|
|B1||Mathematics/Statistics (8 units in Major) 1||0|
|B2||Life Science (4 units in Major) 1||0|
|B3||Physical Science (4 units in Major) 1||0|
|B4||One lab taken with either a B2 or B3 course|
|B7||Upper-division elective (4 units in Major) 1||0|
|Area C||Arts and Humanities|
|Area C elective||(Choose one course from C1-C5)||4|
|Area D||Society and the Individual|
|D1||The American Experience (Title 5, Section 40404 requirement)||4|
|D2||Political Economy (4 units in Major) 1||0|
|D3||Comparative Social Institutions||4|
|D5||Upper-division elective (4 units in Major) 1||0|
|Area E||Lifelong Learning and Self-Development|
Required in Major; also satisfies GE