NOTE: Applications for Fall 2021 admission to the Integrated Marketing Communications Minor program are not currently being accepted. Contact the Marketing Area in the Orfalea College of Business for further information.
BUS 396 | Consumer Insights | 4 |
or BUS 418 | Listening to the Customer | |
BUS 453 | Digital and New Media Marketing | 4 |
BUS 459 | Social Media's Role in Integrated Marketing Communications | 4 |
or GRC 420 | Graphic Communication in Integrated Marketing Communications | |
or JOUR 415 | Advanced Public Relations Practice: CCPR | |
GRC 338 | Web Development and Content Management | 4 |
or GRC 377 | Web and Print Publishing | |
or JOUR 390 | Visual Communication for the Mass Media | |
JOUR 312 | Public Relations | 4 |
JOUR 331 | Contemporary Advertising | 4 |
JOUR 342 | Public Relations Writing and Editing | 4 |
Total units | 28 |