Integrated Marketing Communications Minor

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NOTE: Applications for Fall 2021 admission to the Integrated Marketing Communications Minor program are not currently being accepted. Contact the Marketing Area in the Orfalea College of Business for further information.

BUS 396Consumer Insights4
or BUS 418 Listening to the Customer
BUS 453Digital and New Media Marketing4
BUS 459Social Media's Role in Integrated Marketing Communications4
or GRC 420 Graphic Communication in Integrated Marketing Communications
or JOUR 415 Advanced Public Relations Practice: CCPR
GRC 338Web Development and Content Management4
or GRC 377 Web and Print Publishing
or JOUR 390 Visual Communication for the Mass Media
JOUR 312Public Relations4
JOUR 331Contemporary Advertising4
JOUR 342Public Relations Writing and Editing4
Total units28