Integrated Marketing Communications Minor

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BUS 418Listening to the Customer4
BUS 453Digital and New Media Marketing4
JOUR 312Public Relations4
GRC 338Web Development and Content Management4
or GRC 377 Web and Print Publishing
JOUR 331Contemporary Advertising4
JOUR 342Public Relations Writing and Editing4
JOUR 415Advanced Public Relations Practice: CCPR4
or BUS 459 Social Media's Role in Integrated Marketing Communications
Total units28